Na shortlistu PIAF mají Češi 16 prací, Slováci 15

Historicky poprvé má česká kreativní reprezentace na PIAF nejvíc prací na shortlistu.

Celkem 61 prací dohromady z 15 zemí se seřadilo na shortlistu letošního reklamního festivalu PIAF. Češi mají na shortlistu 16 prací, Slováci 15. Z Česka je nejvíc zastoupena agentura Bistro se čtyřmi pracemi, Havas a Mustard s Cream Prague jich mají po třech, McCann Prague a Kaspen/Jung von Matt po dvou, Brainz VR a WMC Grey po jedné. “Po loňské slabší účasti domácích agentur se situace výrazně zlepšila a česká kreativní reprezentace má nejvyšší počet shortlistovaných prací. Je tomu tak historicky poprvé,” přiblížil ředitel festivalu PIAF Marek Hlavica.

Cenné kovy přidělí porota během svého zasedání 28. a 29. května. Výsledky soutěže a přehlídka vítězných prací se odehraje na závěr konference Communication Summit den nato, 30. května ve Slovanském domě v Praze. Konference navazuje na osm ročníků mezinárodních konferencí PIAF. Mezi hlavní řečníky patří předseda poroty PIAF Bjorn Stahl.

Kompletní shortlist Prague International Advertising Festival 2018

Název kampaně Země Agentura Klient
CREATIVE USE OF TRADITIONAL ADVERTISING FORMATS
Smell like the 70´s Slovakia Wiktor Leo Burnett, s.r.o. Heineken Slovakia
Foot Tennis Outdoor Romania Geometry Global Heineken Romania
Blacker Than Black Czech Republic McCann Prague Peter’s Apartment
Thank You, Czechs Czech Republic Bistro Agency People in Need
CREATING THE MEDIA
The Mow-Na Lisa Czech Republic Mustard, Cream Prague Svahové sekačky SPIDER
The Cart Crash Romania Geometry Global Heineken Romania
Maternity wear for a 12-year-old Finland hasan & partners Oy Plan International Finland
MEDIA ENGAGEMENT
The Mow-Na Lisa Czech Republic Mustard, Cream Prague Svahové sekačky SPIDER
Thank You, Czechs Czech Republic Bistro Agency People in Need
Radio Crashes Russia Voskhod SM Polis Insurance
My Child Slovakia Istropolitana Ogilvy Magna
The Forgotten Day of Freedom Slovakia TRIAD Advertising O2 Slovakia & O2 Czech republic
CREATIVE USE OF TECHNOLOGIES
Škoda heritage  VR Czech Republic BRAINZ VR ŠKODA AUTO
The Raoul Wallenberg Algorithm Sweden Gullers Grupp Raoul Wallenberg Academy
BRILLIANT EXECUTION
Audi On Demand Mobility-Service – “Own the experience. Not the car.“ Germany Überground GmbH Audi Business Innovation GmbH
The Test  Sweden Länge Leve kommunikation Region Kronoberg
STORYTELLING
There is No Beauty at the End of Evolution – The Swan Slovakia Effectivity, s.r.o.  Ekotopfilm/Envirofilm
#1917LIVE: What if Twitter existed 100 years ago? Russia RT RT
Maternity wear for a 12-year-old Finland hasan & partners Oy Plan International Finland
Audi On Demand Mobility-Service – “Own the experience. Not the car.“ Germany Überground GmbH Audi Business Innovation GmbH
Different times, different bars Slovakia THIS IS LOCCO s.r.o. Open Society Foundation
Share It to Stop It Hungary ACG Advertising Agency Ltd. Hungarian Interchurch Aid
17. November LIVE Slovakia TRIAD Advertising O2 Slovakia
Every person matters Italy Ogilvy&Mather Emergency
Laphroaig A First for Friends  United Kingdom White Label UK Beam Suntory 
Thank You, Czechs Czech Republic Bistro Agency People in Need
Asics SS18 I MOVE ME Campaign Netherlands Superlarge Asics Europe
FLASH IMPACT
There is No Beauty at the End of Evolution – The Swan Slovakia Effectivity, s.r.o.  Ekotopfilm/Envirofilm
There is No Beauty at the End of Evolution – The Smogster Slovakia Effectivity, s.r.o.  Ekotopfilm/Envirofilm
The Mow-Na Lisa Czech Republic Mustard, Cream Prague Svahové sekačky SPIDER
IKEA Catalogue Czech Republic Kaspen/Jung von Matt, a.s. IKEA Česká republika
The Cart Crash Romania Geometry Global Heineken Romania
RADIO WAKE-UPS Slovakia MUW Saatchi & Saatchi KOOPERATIVA poisťovňa, a.s. Vienna Insurance Group
My Child Slovakia Istropolitana Advertising Magna
Illegal Celebration – France Czech Republic Havas Prague Amnesty International CZ
Illegal Celebration – Germany Czech Republic Havas Prague Amnesty International CZ
Illegal Celebration – Spain Czech Republic Havas Prague Amnesty International CZ
THE PRINCIPLE OF GAME
Maltmaster´s Centimeter Slovakia Wiktor Leo Burnett, s.r.o. Heineken Slovakia
#PowerlessQueen India WATConsult Project Nanhi Kali
AUDIENCE ENGAGEMENT
Foot Tennis Outdoor Romania Geometry Global Heineken Romania
The Fashion Experiment Romania Geometry Global Baneasa Shopping City
Thank You, Czechs Czech Republic Bistro Agency People in Need
Tipp 24 #Dankemillion #Thank You-Million Germany Überground GmbH Tipp24 Services Ltd.
Share It to Stop It Hungary ACG Advertising Agency Ltd. Hungarian Interchurch Aid
The Forgotten Day of Freedom Slovakia TRIAD Advertising O2 Slovakia & O2 Czech republic
CREATIVE BRANDING
There is No Beauty at the End of Evolution – The Swan Slovakia Effectivity, s.r.o.  Ekotopfilm/Envirofilm
BMW Leftover Art Netherlands FEL BMW Group Netherlands
The Card with Meaning Slovakia MADE BY VACULIK – Bratislava Tatra banka
The Forgotten Day of Freedom Slovakia TRIAD Advertising O2 Slovakia & O2 Czech republic
CREATIVE DESIGN
Safety Film in the style of Suprematism  Ukraine HAVAS WORLDWIDE KIEV, LLC Ukraine International Airlines
Bees can find sugar where you least expect it Czech Republic McCann Prague Sklizeno
CREATIVE SALES & SALES SUPPORT
The Fashion Experiment Romania Geometry Global Baneasa Shopping City
The Cart Crash Romania Geometry Global Heineken Romania
Tipp 24 #Dankemillion #Thank You-Million Germany Überground GmbH Tipp24 Services Ltd.
The Unknown Platform Finland hasan & partners Oy Elokuvaosakeyhtiö Suomi 2017 Oy
BEST BEER AD
Budweiser Budvar B:Metal Czech Republic Kaspen/Jung von Matt, a.s. Budějovický Budvar (Budweiser Budvar)
Foot Tennis Outdoor  Romania Geometry Global Heineken Romania
The Cart Crash Romania Geometry Global Heineken Romania
STATE & PUBLIC INSTITUTIONS
BarokoPlay  Czech Republic WMC Grey   CzechTourism
Farewell Statue Estonia Tabasco Ministry of Defence
The Test  Sweden Länge Leve kommunikation Region Kronoberg

Zdroj: PIAF